Market Research Future (MRFR) expects the application testing services market 2020 to reach a size of a whopping USD 48 Billion by the end of 2023. Also, the global market could achieve a growth rate of 11% from 2017 to 2023 (which is the review period). We will provide COVID-19 impact analysis with the report, along with all the key developments since the coronavirus disease outbreak.
Top Drivers and Main Restraints
In the wake of SARS-CoV-2, social media applications such as Twitter, Facebook, WhatsApp and Instagram have noted a dramatic increase in their demand. New studies confirm that social media as well as entertainment apps have been downloaded at the highest pace. Since the imposition of the lockdown, e-commerce apps like online shopping and grocery apps have also observed significant boost across countries. Another app that has reached new heights is for e-learning , with online classes and lectures being the latest norm in recent times. These factors give rise to the need for applications that have better usability, consistency as well as functionality, thereby requiring application testing services.
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The demand for application testing services is also on a rise with the increasing consumption of cloud, mobility and big data, which has played a big part in the market growth. The accelerated deployment of automation testing services across sectors such as manufacturing, healthcare, media, and more along with the surge in digitization of businesses also boost the market’s profits. The increasing technological innovations coupled with the rising need to bring down the overall operational costs can also bolster the industry landscape in the following years.
In a matter of few months post the COVID-19 outbreak, the already popular technologies like AI and IoT have gained even more impetus among enterprises. These technologies are continuously being leveraged by the leading tech companies to boost the quality of their products and services.
For instance, in July 2020, Eggplant integrated AI into its automated testing platform, which will help automatically recognize UI elements like text fields and buttons and then provide every automation asset required to quickly test the apps. This move is expected to only boost the application development and testing process, but also reduce the overall cost of the entire process. This can be quite favorable for the IT companies, given the economic nosedive since the onset of the novel coronavirus.
The application testing services industry has been considered for service type, testing type, delivery model, organization size and vertical.
The service types studied in the report include managed services, professional services, and others.
The key testing types covered in the market study are security testing, compliance testing, automation testing, functionality testing, compatibility testing, performance testing, usability testing, and others.
Depending on the delivery model, the key segments are onshore, onsite, nearshore, offshore and more.
Small and medium enterprises/SMEs and large enterprises are the organization sizes specified in the market report.
The main verticals that have been listed by MRFR experts include telecom & IT, manufacturing, retail, media & entertainment, government, healthcare, BFSI, and others.
The application testing services market has been geographically considered for Europe, North America, and APAC/Asia Pacific along with RoW/rest of the world.
North America happens to be the current leader in the global market, in terms of share. The market is mostly bolstered by the increasing use of application testing services across manufacturing, government, media & entertainment, healthcare, retail industries. The escalating consumption of cloud-based testing services can also foster the market growth in North America, especially in Canada and United States.
India, Japan and China are the top performing markets for application testing services in APAC, and the region is presumed to be the fastest gainer in the years ahead. The availability of cheap but highly skilled labor and the continuously rising adoption of digitalization lead to better business expansion here. The mobile app testing services are in high demand in the region, given the high number of smartphones users and the overall growth of the m-commerce industry.
Top contenders outlined in the market report include Infosys Limited (India), HCL Technologies Limited (India), Xoriant Corporation (U.S.), Cognizant (U.S.), RapidValue Solutions (U.S.), Accenture PLC (Ireland), Capgemini SE (France), International Business Machines Corporation (U.S.), Wipro Limited (India), Tata Consultancy Services Limited (India), to name a few.
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